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Please
remember: This
degree program has been developed to fulfil the needs for those who
are seeking to obtain an MBA Aviation Management degree not usually
offered by higher education establishments. The program lays emphasis
on the usual administrative managerial aspects rather than the technological
scientific aspects of management. There are six compulsory courses. After completion, the student majors in Aviation Management by choosing three Major courses. 1. Compulsory Courses 1MBM10 - Marketing Management The essence of marketing - the customer first, last and always Marketing and strategy - using tested concepts and new ideas for marketing strategy The international challenge - planting your flag abroad and helping it take root Marketing research and information - the search for customer insight Profiling markets and forecasting sales - the art and science behind the numbers Understanding buyer behavior - customers on the couch Segmentation, targeting positioning - from mass marketing to one-to-one with the customer Product development - the business of innovation Product management - birth, death and sometimes resurrection The nature of pricing - making money and capturing the customer The distribution function - innovative guidelines for profitability Promotion - the many faces of marketing 1MBM11 - Business Management Introduction - the critical importance of leadership, influence, teamwork and change Visionary leadership The challenge of a team Power, politics and influence - savvy and substance in organizations Negotiating strategically Brand you - building your pro-team career Designing effective organizations Managing human resources strategically - the challenge Building diversity management capability Managing change Future leaders must be global managers 1MBM12 - Foundations of Financial Management Using financial statements Analyzing business earning Cost-volume-profit analysis Activity-based costing Information technology and you Forecasts and budgets Measuring productivity Choosing a business form The business plan Planning capital expenditure Taxed and business decisions Global management of risks Going public The board of directors Information technology and the firm Profitable growth by acquisition Business valuation 1MBM13 - Business Administration Introduction Active listening Non-verbal communication Perception Self-concept and self-esteem Values Creating the vision and establishing goals Time management Handling stress Levels of communication Trust a key leadership ingredient Resolving conflict The nature of power and influence Responding with empathy Cross-cultural communications Gender issues Communicating online' Servant leadership 1MBM14 - Quantitative Methods The basics of time value of money The dynamics of present value The significance of present value The fundamentals of cash flows The beauty of bonds The decision-making power of Internet rate of return and net present value Organizing data for better decision-making Describing variation Fundamentals of probability distributions Probability and normal distributions Hypothesis testing Regression testing Regression and estimation References 1MBM15 - Economic Models and Policy The economic perspective Production and trade Demand and supply The power of prices The firm The price taker Market power Earnings and income distribution Public goods, regulation and information The environment and common property resources Public choice Output, employment and price level A framework for macroeconomic analysis Money and monetary policy Fiscal policy Economic growth Exchange rates and international trade 2 . Aviation Management Major Electives: select 3 from - 1MBV20 - Airport Planning and Development A global survey of new airports and expansion projects Green fields The politics of airport development Airport finance Airport planning Site selection and environmental planning The air side - airfield design and construction Terminal design Inter-modal transport connections Economic impacts of airport development Airlines and airports - a symbolic relationship 1MBV21 - Aviation Management Introduction Aviation - an overview Air transportation - regulators and associations The general aviation industry The airline industry Economic characteristics on the airlines Airline management and organization Forecasting methods Airline passenger marketing Airline passenger demand and output determination Air cargo Principles of airline labor relations Airline financing International aviation References 1MBV22 - Aviation Operations Management Introduction - the future of airport and airline and international differences Dynamic strategic planning Privatization and deregulation Multi-airport systems Environmental impacts Organization and financing User charges Airfield design Airfield capacity Airfield delay Demand management Air traffic management Configuration of passenger buildings Overall detail of passenger buildings Detailed design of passenger buildings Ground reference access and distribution Reference 1MBV23 - Aviation Carrier Operations Definition of an air carrier Operations specifications - development and application Airline organization - required management positions Operating manuals Requirement for and development of air traffic regulations Based on the Federal Air Regulations, covering of the following - Crewmember requirements Air carrier flight and duty time limitations Airplanes used Operations Worthiness requirements Instrument and equipment requirement Dispatching and flight release rules Flight operations Record keeping requirements Maintenance Records and reports 1MBV24 - Airline Route Planning Management What is route planning Route planning - a basic function An example of a worked route analysis Flight documentation - general General and limitations Airfield performance Flight planning Aerodrome operating minima Emergency procedures Route monitoring Route licensing Aircraft evaluation Route proving Sundry considerations |
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