|
Please
remember: This
degree program has been developed to fulfil the needs for those who
are seeking to obtain an MBA Technology Administration degree not
usually offered by higher education establishments. The program lays
emphasis on the usual administrative managerial aspects rather than
the technological scientific aspects of management. There are six compulsory courses. After completion, the student majors in Manufacturing Management by choosing three Major courses. 1. Compulsory Courses 1MBM10 - Marketing Management The essence of marketing - the customer first, last and always Marketing and strategy - using tested concepts and new ideas for marketing strategy The international challenge - planting your flag abroad and helping it take root Marketing research and information - the search for customer insight Profiling markets and forecasting sales - the art and science behind the numbers Understanding buyer behavior - customers on the couch Segmentation, targeting positioning - from mass marketing to one-to-one with the customer Product development - the business of innovation Product management - birth, death and sometimes resurrection The nature of pricing - making money and capturing the customer The distribution function - innovative guidelines for profitability Promotion - the many faces of marketing 1MBM11 - Business Management Introduction - the critical importance of leadership, influence, teamwork and change Visionary leadership The challenge of a team Power, politics and influence - savvy and substance in organizations Negotiating strategically Brand you - building your pro-team career Designing effective organizations Managing human resources strategically - the challenge Building diversity management capability Managing change Future leaders must be global managers 1MBM12 - Foundations of Financial Management Using financial statements Analyzing business earning Cost-volume-profit analysis Activity-based costing Information technology and you Forecasts and budgets Measuring productivity Choosing a business form The business plan Planning capital expenditure Taxed and business decisions Global management of risks Going public The board of directors Information technology and the firm Profitable growth by acquisition Business valuation 1MBM13 - Business Administration Introduction Active listening Non-verbal communication Perception Self-concept and self-esteem Values Creating the vision and establishing goals Time management Handling stress Levels of communication Trust a key leadership ingredient Resolving conflict The nature of power and influence Responding with empathy Cross-cultural communications Gender issues Communicating online' Servant leadership 1MBM14 - Quantitative Methods The basics of time value of money The dynamics of present value The significance of present value The fundamentals of cash flows The beauty of bonds The decision-making power of Internet rate of return and net present value Organizing data for better decision-making Describing variation Fundamentals of probability distributions Probability and normal distributions Hypothesis testing Regression testing Regression and estimation References 1MBM15 - Economic Models and Policy The economic perspective Production and trade Demand and supply The power of prices The firm The price taker Market power Earnings and income distribution Public goods, regulation and information The environment and common property resources Public choice Output, employment and price level A framework for macroeconomic analysis Money and monetary policy Fiscal policy Economic growth Exchange rates and international trade 2 . Technology Administration Major Electives: select 3 from - 1MBT20 - Reliability in Engineering Reliability - what, when and how Defining reliability Computing reliability parameters Reliability predictions Evaluating data for failure rate estimation Graphical evaluation for reliability prediction Restorability Reliability modeling for systems predictions Reliability modeling of complex systems System availability and dependability Reliability and restorability demonstration testing Reliability growth testing Risk assessment References 1MBT21 - Management for Design Motion and time study in management The human factor The scope of motion and time study Introduction to motion study techniques and time study techniques Applying motion and time study Possibility guides Work-unit analysis Work activity analysis and work sampling Process chart-product analysis Horizontal time bar charts Network diagrams Motion economy Process chart-person analysis Information flow analysis Operation charts and robot analysis Multiple-activity charts Quality control Photographic and electronic data-recording aids Micro-motion and memo-motion analysis Direct time study-intensive and extensive sampling Developing skill at rating time studies Predetermined time systems Standard data systems Computer-assisted standard times The fractioned professional estimate Time standards by fiat and mathematical analysis Measuring the productivity of a manufacturing organization and a service organization Policies for the use of motion and time study Auditing the motion and time study program and training for participation 1MBT22 - Quality Management Organizational effectiveness Organizational philosophy Quality systems Creating a customer focus Organizational leadership Strategic planning Human resource development and management Measures of organizational success Process management Problem-solving tools and techniques Project management Business results References 1MBT23 - Technology Management Innovation and commercialization Recognizing and screening technology opportunities Developing and testing a technology business concept High-technology product development strategies The concept of intellectual property Licensing intellectual property Intellectual property strategy Building and valuing the business model Funding growth Moving from R& D to opportunity Marketing high technology Growing the high-tech venture Entrepreneurial venturing inside a corporation Developing a business plan for sustained innovation |
copyright © laws apply.